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Strategic advertising management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	PercyLarry,
[NT 47353] Alternative Intellectual Responsibility:	ElliottRichard,
[NT 47353] Alternative Intellectual Responsibility:	RossiterJohn R.,
[NT 47351] Place of Publication:	Oxford
[NT 47263] Published:	Oxford University Press;
[NT 47352] Year of Publication:	2001
[NT 47264] Description:	xxi, 288 p., 12 p. of platesill. (some col.) : 25 cm.;
[NT 47266] Subject:	Advertising - Management. -
[NT 47266] Subject:	Communication in marketing. -
[NT 47266] Subject:	Sales promotion. -
[NT 47266] Subject:	Strategic planning. -
[NT 47265] Notes:	Includes bibliographical references and index.
[NT 50961] ISBN:	0-19-878232-2pbk.

Strategic advertising management
Percy, Larry

Strategic advertising management / Larry Percy, Richard Elliott, John R. Rossiter - Oxford : Oxford University Press, 2001. - xxi, 288 p., 12 p. of plates ; ill. (some col.) ; 25 cm..
Includes bibliographical references and index..
ISBN 0-19-878232-2
Advertising - Management.Communication in marketing.Sales promotion.Strategic planning.

Elliott, Richard

Strategic advertising management
LDR:00469cam 2200133 450 001 120926
010 1 $a 0-19-878232-2 $b pbk. $d NT$1182
100 $a 20100306d2001 u z engy01 b
101 0 $a eng
200 0 $a Strategic advertising management $f Larry Percy, Richard Elliott, John R. Rossiter
210 $a Oxford $d 2001 $c Oxford University Press
215 1 $a xxi, 288 p., 12 p. of plates $c ill. (some col.) $d 25 cm.
300 $a Includes bibliographical references and index.
606 # 1 $a Advertising - Management. $3 82613
606 # 1 $a Communication in marketing. $3 82511
606 # 1 $a Sales promotion. $3 70835
606 # 1 $a Strategic planning. $3 61381
676 $a 659.1
700 1 $a Percy $b Larry $3 117826
701 1 $a Elliott $b Richard $3 117827
701 1 $a Rossiter $b John R. $3 117828
801 0 $b 嶺東科技大學圖書館

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