Advertising - Management.

[NT 60487] Overview

[NT 60478] Works:	3 [NT 60520] works in 3 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Lessons from a chief marketing officer : what it takes to win in consumer marketing [NT 59711] by: Kirk, Bradford C. ([NT 1579] Language materials, printed)

Instructor's guide with test items for advertising : From fundamentals tostrategies/by Michael L. Rothschild [NT 59711] by: Smith, Ruth Ann ([NT 1579] Language materials, printed)

Strategic advertising management [NT 59711] by: Rossiter, John R.; Percy, Larry; Elliott, Richard ([NT 1579] Language materials, printed)