Advertising media planning.

[NT 60487] Overview

[NT 60478] Works:	6 [NT 60520] works in 6 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Advertising media planning : a brand management approach [NT 59711] by: Kelley, Larry D.; Jugenheimer, Donald W. ([NT 1579] Language materials, printed)

Advertising [NT 59711] by: O'Guinn, Thomas C.; Semenik, Richard J.; Allen, Chris T. ([NT 1579] Language materials, printed)

International advertising : realities and myths [NT 59711] by: Jones, John Philip ([NT 1579] Language materials, printed)

A practical guide to sales and selling in the media business [NT 59711] by: De Bonis, Susan ([NT 1579] Language materials, printed)

Advertising media planning : a brand management approach [NT 59711] by: Sheehan, Kim Bartel; Jugenheimer, Donald W.; Kelley, Larry D. (1955-) ([NT 1579] Language materials, printed)

Advertising management in a digital environment : text and cases [NT 59711] by: Sheehan, Kim Bartel (1958-); Kelley, Larry D. (1955-) ([NT 1579] Language materials, printed)