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[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	O'GuinnThomas C.,
[NT 47353] Alternative Intellectual Responsibility:	SemenikRichard J.,
[NT 47353] Alternative Intellectual Responsibility:	AllenChris T.,
[NT 47351] Place of Publication:	Cincinnati
[NT 47263] Published:	South-Western College Pub.;
[NT 47352] Year of Publication:	c2000
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xxxvii, 694p.col. ill. : 29cm.;
[NT 47266] Subject:	Advertising media planning. -
[NT 47266] Subject:	Advertising. -
[NT 47265] Notes:	Supplementary multimedia instructional materials are available to accompany the text.
[NT 50961] ISBN:	0-324-00661-6bound

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O'Guinn, Thomas C.

Advertising / O'Thomas C. Guinn, Chris T. Allen, Richard J. Semenik - 2nd ed.. - Cincinnati : South-Western College Pub., c2000. - xxxvii, 694p. ; col. ill. ; 29cm..
Supplementary multimedia instructional materials are available to accompany the text."Web site addresses": p. 649-654.Includes bibliographical references and indexes..
ISBN 0-324-00661-6
Advertising media planning.Advertising.

Semenik, Richard J.

Advertising
LDR:00615nam0 2200169 450 001 96346
010 1 $a 0-324-00661-6 $b bound $d NT$940
100 $a 20100306d1911 m y0engy01 b
101 0 $a eng
200 0 $a Advertising $f O'Thomas C. Guinn, Chris T. Allen, Richard J. Semenik
205 $a 2nd ed.
210 $a Cincinnati $d c2000 $c South-Western College Pub.
215 1 $a xxxvii, 694p. $c col. ill. $d 29cm.
300 $a Supplementary multimedia instructional materials are available to accompany the text.
300 $a "Web site addresses": p. 649-654.
300 $a Includes bibliographical references and indexes.
606 # 1 $a Advertising media planning. $3 89701
606 # 1 $a Advertising. $3 33380
676 $a 659.1
700 1 $a O'Guinn $b Thomas C. $3 89679
701 1 $a Semenik $b Richard J. $3 82455
701 1 $a Allen $b Chris T. $3 89680
801 0 $b 嶺東科技大學圖書館

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