Advertising media planning.

Overview

Works:	6 works in 6 publications in 1 languages

Titles

Advertising media planning : a brand management approach by: Kelley, Larry D.; Jugenheimer, Donald W. (Language materials, printed)

Advertising by: O'Guinn, Thomas C.; Semenik, Richard J.; Allen, Chris T. (Language materials, printed)

International advertising : realities and myths by: Jones, John Philip (Language materials, printed)

A practical guide to sales and selling in the media business by: De Bonis, Susan (Language materials, printed)

Advertising media planning : a brand management approach by: Sheehan, Kim Bartel; Jugenheimer, Donald W.; Kelley, Larry D. (1955-) (Language materials, printed)

Advertising management in a digital environment : text and cases by: Sheehan, Kim Bartel (1958-); Kelley, Larry D. (1955-) (Language materials, printed)