Marketing - Psychological aspects.

Trust in market relationships by: Castaldo, Sandro (Language materials, printed)

Building brands & believers : how to connect with consumers using archetypes by: Wertime, Kent (Language materials, printed)

How customers think : essential insights into the mind of the market by: Zaltman, Gerald (Language materials, printed)

The new marketing era : marketing to the imagination in a technology driven world by: Postma, Paul (Language materials, printed)