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How customers think : essential insights into the mind of the market
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
essential insights into the mind of the market
作者:
ZaltmanGerald,
出版地:
Boston
出版者:
Harvard Business School Press;
出版年:
c2003
面頁冊數:
xxii, 323p.ill. : 25cm.;
標題:
Consumer behavior - Psychological aspects. -
標題:
Consumers - Psychology. -
標題:
Marketing - Psychological aspects. -
標題:
Creative thinking. -
附註:
Includes index.
ISBN:
1-57851-826-1bound
How customers think : essential insights into the mind of the market
Zaltman, Gerald
How customers think
: essential insights into the mind of the market / Gerald Zaltman - Boston : Harvard Business School Press, c2003. - xxii, 323p. ; ill. ; 25cm..
Includes index..
ISBN 1-57851-826-1
Consumer behavior - Psychological aspects.Consumers - Psychology.Marketing - Psychological aspects.Creative thinking.
How customers think : essential insights into the mind of the market
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