Marketing - Psychological aspects.

Trust in market relationships by: Castaldo, Sandro (書目-語言資料,印刷品)

Building brands & believers : how to connect with consumers using archetypes by: Wertime, Kent (書目-語言資料,印刷品)

How customers think : essential insights into the mind of the market by: Zaltman, Gerald (書目-語言資料,印刷品)

The new marketing era : marketing to the imagination in a technology driven world by: Postma, Paul (書目-語言資料,印刷品)