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Brands and brand management : contemporary research perspectives

Record Type:	Language materials, printed : monographic
Title Information:	contemporary research perspectives
Author:	AhluwaliaRohini,
Alternative Intellectual Responsibility:	LokenBarbara,
Alternative Intellectual Responsibility:	HoustonMichael J.,
Place of Publication:	New York
Published:	Taylor & Francis Group;
Year of Publication:	c2010
Description:	xxviii, 311 p.24 cm.;
Series:	Marketing and consumer psychology series
Subject:	Branding (Marketing) -
Subject:	Brand name products - Management. -
Notes:	Includes bibliographical references and index.
ISBN:	9781841697598bound

Brands and brand management : contemporary research perspectives
Ahluwalia, Rohini

Brands and brand management : contemporary research perspectives / edited by Rohini Ahluwalia, Michael J. Houston, Barbara Loken - New York : Taylor & Francis Group, c2010. - xxviii, 311 p. ; 24 cm.. - (Marketing and consumer psychology series).
Includes bibliographical references and index..
ISBN 9781841697598
Branding (Marketing)Brand name products - Management.

Loken, Barbara

Brands and brand management : contemporary research perspectives
LDR:00546cam 22001452i 4500 001 245327
010 1 $a 9781841697598 $b bound $d NT$1970
100 $a 20101206d m y0chib
101 0 $a eng
200 0 $a Brands and brand management $e contemporary research perspectives $f edited by Rohini Ahluwalia, Michael J. Houston, Barbara Loken
210 $a New York $d c2010 $c Taylor & Francis Group
215 1 $a xxviii, 311 p. $d 24 cm.
225 0 # $a Marketing and consumer psychology series
300 $a Includes bibliographical references and index.
606 # 1 $a Branding (Marketing) $3 197483
606 # 1 $a Brand name products - Management. $3 99027
676 $a 658.827
700 1 $a Ahluwalia $b Rohini $4 edited $3 255675
701 1 $a Loken $b Barbara $4 edited $3 255677
701 1 $a Houston $b Michael J. $4 edited $3 255676
801 0 $b 嶺東科技大學圖書館

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