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Brands and brand management : contemporary research perspectives

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	contemporary research perspectives
作者:	AhluwaliaRohini,
合作者:	LokenBarbara,
合作者:	HoustonMichael J.,
出版地:	New York
出版者:	Taylor & Francis Group;
出版年:	c2010
面頁冊數:	xxviii, 311 p.24 cm.;
集叢名:	Marketing and consumer psychology series
標題:	Branding (Marketing) -
標題:	Brand name products - Management. -
附註:	Includes bibliographical references and index.
ISBN:	9781841697598bound

Brands and brand management : contemporary research perspectives
Ahluwalia, Rohini

Brands and brand management : contemporary research perspectives / edited by Rohini Ahluwalia, Michael J. Houston, Barbara Loken - New York : Taylor & Francis Group, c2010. - xxviii, 311 p. ; 24 cm.. - (Marketing and consumer psychology series).
Includes bibliographical references and index..
ISBN 9781841697598
Branding (Marketing)Brand name products - Management.

Loken, Barbara

Brands and brand management : contemporary research perspectives
LDR:00546cam 22001452i 4500 001 245327
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101 0 $a eng
200 0 $a Brands and brand management $e contemporary research perspectives $f edited by Rohini Ahluwalia, Michael J. Houston, Barbara Loken
210 $a New York $d c2010 $c Taylor & Francis Group
215 1 $a xxviii, 311 p. $d 24 cm.
225 0 # $a Marketing and consumer psychology series
300 $a Includes bibliographical references and index.
606 # 1 $a Branding (Marketing) $3 197483
606 # 1 $a Brand name products - Management. $3 99027
676 $a 658.827
700 1 $a Ahluwalia $b Rohini $4 edited $3 255675
701 1 $a Loken $b Barbara $4 edited $3 255677
701 1 $a Houston $b Michael J. $4 edited $3 255676
801 0 $b 嶺東科技大學圖書館

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