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Market entropy : how to manage chaos and uncertainty for improving organizational performance

Record Type:	Language materials, printed : monographic
Title Information:	how to manage chaos and uncertainty for improving organizational performance
Author:	Rajagopal
Place of Publication:	New York, NY
Published:	Business Expert Press;
Year of Publication:	2020
Description:	xix, 159p.ill. : 23 cm.;
Series:	Marketing collection
Subject:	Strategic planning. -
Subject:	Marketing research. -
Subject:	Marketing - Management. -
Subject:	Consumer behavior. -
Subject:	Business planning. -
ISBN:	978-1-95152-788-4pbk.
Content Note:	Competitive market dynamics -- Contextual market entropy -- Innovation and technology -- Cognitive ergonomics -- Managing market chaos.

Market entropy : how to manage chaos and uncertainty for improving organizational performance
Rajagopal

Market entropy : how to manage chaos and uncertainty for improving organizational performance / Rajagopal - New York, NY : Business Expert Press, 2020. - xix, 159p. ; ill. ; 23 cm.. - (Marketing collection).
Competitive market dynamics -- Contextual market entropy -- Innovation and technology -- Cognitive ergonomics -- Managing market chaos..
Includes bibliographical references and index..
ISBN 978-1-95152-788-4
Strategic planning.Marketing research.MarketingConsumer behavior.Business planning. -- Management.

Market entropy : how to manage chaos and uncertainty for improving organizational performance
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