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Market entropy : how to manage chaos and uncertainty for improving organizational performance

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to manage chaos and uncertainty for improving organizational performance
作者:	Rajagopal
出版地:	New York, NY
出版者:	Business Expert Press;
出版年:	2020
面頁冊數:	xix, 159p.ill. : 23 cm.;
集叢名:	Marketing collection
標題:	Strategic planning. -
標題:	Marketing research. -
標題:	Marketing - Management. -
標題:	Consumer behavior. -
標題:	Business planning. -
ISBN:	978-1-95152-788-4pbk.
內容註:	Competitive market dynamics -- Contextual market entropy -- Innovation and technology -- Cognitive ergonomics -- Managing market chaos.

Market entropy : how to manage chaos and uncertainty for improving organizational performance
Rajagopal

Market entropy : how to manage chaos and uncertainty for improving organizational performance / Rajagopal - New York, NY : Business Expert Press, 2020. - xix, 159p. ; ill. ; 23 cm.. - (Marketing collection).
Competitive market dynamics -- Contextual market entropy -- Innovation and technology -- Cognitive ergonomics -- Managing market chaos..
Includes bibliographical references and index..
ISBN 978-1-95152-788-4
Strategic planning.Marketing research.MarketingConsumer behavior.Business planning. -- Management.

Market entropy : how to manage chaos and uncertainty for improving organizational performance
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