Marketing - Management.

Overview

Works:	13 works in 7 publications in 1 languages

Titles

Transnational marketing and transnational consumers by: Sirkeci, Ibrahim (Language materials, printed)

Understanding digital marketing : marketing strategies for engaging the digital generation by: Ryan, Damian (Language materials, printed)

Managing service firms : the power of managerial marketing by: Skalen, Per. (Electronic resources)

Marketing management in Asia by: Andrews, Tim G. (1968-); Chen, Junsong (1975-); Paliwoda, Stanley J. (Electronic resources)

Strategic marketing : creating competitive advantage by: Ford, John (1949-); West, Douglas; Ibrahim, Essam (Language materials, printed)

Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students by: Kaufman, Ira Morton (1947-); Horton, Chris (Language materials, printed)

Marketing management : an Asian perspective by: Leong, Siew Meng; Asia.; Ang, Swee Hoon; Kotler, Philip; Keller, Kevin Lane; Tan, Chin Tiong (Language materials, printed)

Marketing management : an Asian perspective by: Tan, Chin Tiong; Kotler, Philip; Keller, Kevin Lane; Ang, Swee Hoon; Leong, Siew Meng (Language materials, printed)

Marketing resource management : mastering integration by: (Language materials, printed)

Marketing : a relationship perspective by: Hollensen, Svend; Opresnik, Marc O. (1969-) (Language materials, printed)