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Marketing : a relationship perspective

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a relationship perspective
[NT 47261] Author:	HollensenSvend,
[NT 47353] Alternative Intellectual Responsibility:	OpresnikMarc O., 1969-
[NT 47351] Place of Publication:	Hackensack, NJ
[NT 47263] Published:	World Scientific;
[NT 47352] Year of Publication:	c2019
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xviii, 502 p.ill. : 25 cm.;
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Relationship marketing. -
[NT 50961] ISBN:	1-944659-62-5bound
[NT 50961] ISBN:	978-1-944659-62-2bound

Marketing : a relationship perspective
Hollensen, Svend

Marketing : a relationship perspective / Svend Hollensen, University of Southern Denmark, Denmark, Marc Oliver Opresnik, Technical University Luebeck, Germany. - 2nd ed.. - Hackensack, NJ : World Scientific, c2019. - xviii, 502 p. ; ill. ; 25 cm..
Includes bibliographical references and index..
ISBN 1-944659-62-5ISBN 978-1-944659-62-2
MarketingRelationship marketing. -- Management.

Opresnik, Marc O.

Marketing : a relationship perspective
LDR:00685cam a2200193 4500 001 337924
005 20201111013034.0
010 1 $a 1-944659-62-5 $b bound $d NT$2209
010 1 $a 978-1-944659-62-2 $b bound $d NT$2209
100 $a 20201111d m y0chib
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Marketing $e a relationship perspective $f Svend Hollensen, University of Southern Denmark, Denmark, Marc Oliver Opresnik, Technical University Luebeck, Germany.
205 $a 2nd ed.
210 $a Hackensack, NJ $d c2019 $c World Scientific
215 1 $a xviii, 502 p. $c ill. $d 25 cm.
320 $a Includes bibliographical references and index.
606 # $a Marketing $x Management. $2 lc $3 363407
606 # $a Relationship marketing. $3 82410
676 $a 658.8
700 1 $a Hollensen $b Svend $3 411185
701 1 $a Opresnik $b Marc O. $f 1969- $g (Marc Oliver) $3 408775
801 0 $a tw $b 嶺東科技大學圖書館

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