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Marketing management in Asia

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47354] Secondary Intellectual Responsibility:	PaliwodaStanley J.,
[NT 47354] Secondary Intellectual Responsibility:	AndrewsTim G., 1968-
[NT 47354] Secondary Intellectual Responsibility:	ChenJunsong, 1975-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2013.
[NT 50960] Edition:	1st ed.
[NT 47264] Description:	viii, 189 p.ill. :
[NT 47298] Series:	Routledge studies in international business and the world economy
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Marketing - Case studies. - Asia -
[NT 47266] Subject:	Electronic books. -
[NT 51458] Online resource:	http://www.tandfebooks.com/isbn/9780203117484
[NT 50961] ISBN:	9780203117484e-book : PDF
[NT 60779] Content Note:	1. China : distribution in China / Jintao Wu and Junsong Chen 2. China : consumer behaviour in China / Guoqing Guo 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam 6. Japan : marketing management issues in Japan / Stephanie Slater 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.

Marketing management in Asia
Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen. - 1st ed.. - New York : Routledge, 2013.. - viii, 189 p. ; ill.. - (Routledge studies in international business and the world economy ; 55).
1. China : distribution in China / Jintao Wu and Junsong Chen.
Includes bibliographical references and index..
ISBN 9780203117484
MarketingMarketingElectronic books. -- Management. -- Case studies. -- Asia

Paliwoda, Stanley J.

Marketing management in Asia
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