| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 副題名: |
integrating strategy and tactics with values, a guidebook for executives, managers, and students |
| 作者: |
KaufmanIra Morton, 1947- |
| 合作者: |
HortonChris, |
| 出版地: |
New York |
| 出版者: |
Routledge,Taylor & Francis Group; |
| 出版年: |
2015 |
| 面頁冊數: |
xiii, 353 p.ill. : 19 x 25 cm.; |
| 標題: |
Internet marketing. - |
| 標題: |
Marketing - Management. - |
| 摘要註: |
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--Provided by publisher. |
| ISBN: |
978-0-415-71675-8pbk. |