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Managing service firms : the power of managerial marketing
[NT 42944] Record Type:
[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:
the power of managerial marketing
[NT 47261] Author:
SkalenPer.,
[NT 47351] Place of Publication:
New York
[NT 47263] Published:
Routledge;
[NT 47352] Year of Publication:
2010.
[NT 47264] Description:
xii, 185 p.ill. :
[NT 47298] Series:
Routledge interpretive marketing research
[NT 47266] Subject:
Service industries. -
[NT 47266] Subject:
Marketing - Management. -
[NT 47266] Subject:
Electronic books. -
[NT 51458] Online resource:
http://www.tandfebooks.com/isbn/9780203854495
[NT 50961] ISBN:
9780203854495e-book : PDF
[NT 60779] Content Note:
Introduction Power and marketing The bureaucratic organization and the reactive employee 'I want to help you' : the power of market and service orientation The power/knowledge of service quality and coaching The managerial rationality of relationship marketing From prescribing marketing practices to studying marketing as practice.
Managing service firms : the power of managerial marketing
Skalen, Per.
Managing service firms
: the power of managerial marketing / Per Skalen. - New York : Routledge, 2010.. - xii, 185 p. ; ill.. - (Routledge interpretive marketing research ; 11).
Introduction.
Includes bibliographical references and index..
ISBN 9780203854495
Service industries.MarketingElectronic books. -- Management.
Managing service firms : the power of managerial marketing
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http://www.tandfebooks.com/isbn/9780203854495
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