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Understanding digital marketing : marketing strategies for engaging the digital generation

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	marketing strategies for engaging the digital generation
[NT 47261] Author:	RyanDamian,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page Limited;
[NT 47352] Year of Publication:	2014
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xx, 409 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Strategic planning. -
[NT 47266] Subject:	Social media. -
[NT 47266] Subject:	Internet marketing. -
[NT 47265] Notes:	This edition originally published: 2014.
[NT 50961] ISBN:	978-0-7494-7633-5bound

Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian

Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan - 3rd ed.. - London : Kogan Page Limited, 2014. - xx, 409 p. ; ill. ; 24 cm..
This edition originally published: 2014..
Includes index..
ISBN 978-0-7494-7633-5
MarketingStrategic planning.Social media.Internet marketing. -- Management.

Understanding digital marketing : marketing strategies for engaging the digital generation
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