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[NT 60480] Titles
Predictive analytics for marketers : using data mining for business advantage
by:
Leventhal, Barry
Brand psychology : consumer perceptions, corporate reputations
by:
Gabay, Jonathan
Rethinking prestige branding : secrets of the Ueber-Brands
by:
Kuehlwein, J. P.
Understanding digital marketing : marketing strategies for engaging the digital generation
by:
Ryan, Damian
People risk management : a practical approach to managing the human factors that could harm your business
by:
Blacker, Keith
Customer-centric marketing : supporting sustainability in the digital age
by:
Richardson, Neil (1963 January 25- )
When digital becomes human : the transformation of customer relationships
by:
Van Belleghem, Steven
Understanding social media : how to create a plan for your business that works
by:
Ryan, Damian
Social media recruitment : how to successfully integrate social media into recruitment strategy
by:
Headworth, Andy
Green logistics : improving the environmental sustainability of logistics
by:
McKinnon, Alan C. ... [et al.] (1953-)
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