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Brand psychology : consumer perceptions, corporate reputations

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	consumer perceptions, corporate reputations
[NT 47261] Author:	GabayJonathan,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page Limited;
[NT 47352] Year of Publication:	2015
[NT 47264] Description:	430 p.ill. : 24 cm.;
[NT 47266] Subject:	Brand name products - Psychological aspects -
[NT 47266] Subject:	Branding (Marketing) - Psychological aspects -
[NT 47266] Subject:	Corporate image. -
[NT 47266] Subject:	Customer loyalty. -
[NT 51398] Summary:
[NT 50961] ISBN:	978-0-7494-7173-6pbk.
[NT 60779] Content Note:	Machine generated contents note: Left Lobe Chapter 1: Introduction Chapter 2: Lies, excuses and further justifications for inconvenient truths Chapter 3: Brains, brands, bytes and Bolshevik brawls Chapter 4: Getting to know you from reputation in the cloud to bigdata on chips Chapter 5: Smoke and mirroring Chapter6: Rings of confidence Chapter 7: Egg whites, white wash and Snow flakes Chapter 8: Flattered trusted mindsand fluttery trusting hearts Chapter 9: Under the influence Chapter 10: Believing is not seeing. Seeing is believing Chapter 11: From addictive self-interest to interesting selves Chapter 12: Brand me Chapter 13: Maslow misunderstood? Chapter 14: The Church of Brand Ideology: open for redemption, 24/7Right Lobe Chapter 15: In the spotlight Chapter 16: Can we still be friends? Chapter 17: Oh Lord it's hard to be humble when you're perfect in every way Chapter 18: The cold-hearted wolf thrives on warm-blooded sheep Chapter 19: Big boys don't cry Chapter 20: The authentic employer brand Chapter 21: Brand stories tell, don't yell Chapter 22: Rhetoric rules reasoning Chapter 23: The final question first

Brand psychology : consumer perceptions, corporate reputations
Gabay, Jonathan

Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay - London : Kogan Page Limited, 2015. - 430 p. ; ill. ; 24 cm..
Machine generated contents note: Left Lobe.
Includes index..
ISBN 978-0-7494-7173-6
Brand name productsBranding (Marketing)Corporate image.Customer loyalty. -- Psychological aspects -- Psychological aspects

Brand psychology : consumer perceptions, corporate reputations
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101 0 $a eng
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200 1 $a Brand psychology $e consumer perceptions, corporate reputations $f Jonathan Gabay
210 $a London $d 2015 $c Kogan Page Limited
215 1 $a 430 p. $c ill. $d 24 cm.
320 $a Includes index.
327 1 $a Machine generated contents note: Left Lobe $a Chapter 1: Introduction $a Chapter 2: Lies, excuses and further justifications for inconvenient truths $a Chapter 3: Brains, brands, bytes and Bolshevik brawls $a Chapter 4: Getting to know you $a from reputation in the cloud to bigdata on chips $a Chapter 5: Smoke and mirroring $a Chapter6: Rings of confidence $a Chapter 7: Egg whites, white wash and Snow flakes $a Chapter 8: Flattered trusted mindsand fluttery trusting hearts $a Chapter 9: Under the influence $a Chapter 10: Believing is not seeing. Seeing is believing $a Chapter 11: From addictive self-interest to interesting selves $a Chapter 12: Brand me $a Chapter 13: Maslow $a misunderstood? $a Chapter 14: The Church of Brand Ideology: open for redemption, 24/7Right Lobe $a Chapter 15: In the spotlight $a Chapter 16: Can we still be friends? $a Chapter 17: Oh Lord it's hard to be humble when you're perfect in every way $a Chapter 18: The cold-hearted wolf thrives on warm-blooded sheep $a Chapter 19: Big boys don't cry $a Chapter 20: The authentic employer brand $a Chapter 21: Brand stories $a tell, don't yell $a Chapter 22: Rhetoric rules reasoning $a Chapter 23: The final question first
330 0 $a "Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitivepsychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income.Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychologyhas either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012Olympics, Miley Cyrus and the UK National Health Service'sbig data to reveal how to build a meaningful brand that resonates with the public"--
606 # $a Brand name products $x Psychological aspects $2 lc $3 370429
606 # $a Branding (Marketing) $x Psychological aspects $2 lc $3 370430
606 # $a Corporate image. $3 67071
606 # $a Customer loyalty. $3 99052
676 $a 658.827019
700 1 $a Gabay $b Jonathan $3 370761
801 0 $b 嶺東科技大學圖書館 $a tw