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User experience is brand experience : the psychology behind successful digital products and services

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the psychology behind successful digital products and services
作者:	SandFelix van de,
合作者:	ZotzPamela,
合作者:	RienerAndreas,
合作者:	HollKatharina,
合作者:	FrisonAnna-Katharina,
出版地:	Cham
出版者:	Springer;
出版年:	2020
面頁冊數:	xxii, 171 p.col. ill. : 24 cm.;
集叢名:	Management for Professionals
標題:	Customer relations. -
標題:	Branding (Marketing) -
ISBN:	3-030-29870-1pbk.
ISBN:	978-3-030-29870-8pbk.

User experience is brand experience : the psychology behind successful digital products and services
Sand, Felix van de

User experience is brand experience : the psychology behind successful digital products and services / Felx van de Sand ... [et al.] - Cham : Springer, 2020. - xxii, 171 p. ; col. ill. ; 24 cm.. - (Management for Professionals).
Includes bibliographical references..
ISBN 3-030-29870-1ISBN 978-3-030-29870-8
Customer relations.Branding (Marketing)

Zotz, Pamela

User experience is brand experience : the psychology behind successful digital products and services
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