Management for Professionals

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user experience is brand experience ...

user experience is brand experience : the psychology behind successful digital products and services

brand building and marketing in key ...

brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in china, india, russia and brazil

global supply chain : how technology...

global supply chain : how technology and circular thinking transform our future

customer relationship management in ...

customer relationship management in the financial industry : organizational processes and technology innovation

cyber security. simply. make it happ...

cyber security. simply. make it happen. : leveraging digitization through it security

performance benchmarking : measuring...

performance benchmarking : measuring and managing performance

case studies on social marketing : a...

case studies on social marketing : a global perspective

brand growth barriers : identify, un...

brand growth barriers : identify, understand and overcome them