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User experience is brand experience : the psychology behind successful digital products and services
Record Type:
Language materials, printed : monographic
Title Information:
the psychology behind successful digital products and services
Author:
SandFelix van de,
Alternative Intellectual Responsibility:
ZotzPamela,
Alternative Intellectual Responsibility:
RienerAndreas,
Alternative Intellectual Responsibility:
HollKatharina,
Alternative Intellectual Responsibility:
FrisonAnna-Katharina,
Place of Publication:
Cham
Published:
Springer;
Year of Publication:
2020
Description:
xxii, 171 p.col. ill. : 24 cm.;
Series:
Management for Professionals
Subject:
Customer relations. -
Subject:
Branding (Marketing) -
ISBN:
3-030-29870-1pbk.
ISBN:
978-3-030-29870-8pbk.
User experience is brand experience : the psychology behind successful digital products and services
Sand, Felix van de
User experience is brand experience
: the psychology behind successful digital products and services / Felx van de Sand ... [et al.] - Cham : Springer, 2020. - xxii, 171 p. ; col. ill. ; 24 cm.. - (Management for Professionals).
Includes bibliographical references..
ISBN 3-030-29870-1ISBN 978-3-030-29870-8
Customer relations.Branding (Marketing)
Zotz, Pamela
User experience is brand experience : the psychology behind successful digital products and services
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