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Stakeholder involvement in social marketing : challenges and approaches to engagement

Record Type:	Language materials, printed : monographic
Title Information:	challenges and approaches to engagement
Secondary Intellectual Responsibility:	Rundle-ThieleSharyn,
Secondary Intellectual Responsibility:	KubackiKrzysztof,
Secondary Intellectual Responsibility:	KnoxKathy,
Place of Publication:	Abingdon, Oxon
Published:	Routledge;
Year of Publication:	2021
Description:	xii, 209 p. ill. : 25 cm.;
Series:	Routledge studies in marketing
Subject:	Stakeholder management. -
Subject:	Social marketing. -
Subject:	Social change. -
ISBN:	978-0-367-17269-5bound

Stakeholder involvement in social marketing : challenges and approaches to engagement
Stakeholder involvement in social marketing : challenges and approaches to engagement / edited by Kathy Knox, Krzysztof Kubacki andSharyn Rundle-Thiele - Abingdon, Oxon : Routledge, 2021. - xii, 209 p. ; ill. ; 25 cm.. - (Routledge studies in marketing ; v. 14).
Includes bibliographical references and index..
ISBN 978-0-367-17269-5
Stakeholder management.Social marketing.Social change.

Rundle-Thiele, Sharyn

Stakeholder involvement in social marketing : challenges and approaches to engagement
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