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Stakeholder involvement in social marketing : challenges and approaches to engagement

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	challenges and approaches to engagement
其他作者:	Rundle-ThieleSharyn,
其他作者:	KubackiKrzysztof,
其他作者:	KnoxKathy,
出版地:	Abingdon, Oxon
出版者:	Routledge;
出版年:	2021
面頁冊數:	xii, 209 p. ill. : 25 cm.;
集叢名:	Routledge studies in marketing
標題:	Stakeholder management. -
標題:	Social marketing. -
標題:	Social change. -
ISBN:	978-0-367-17269-5bound

Stakeholder involvement in social marketing : challenges and approaches to engagement
Stakeholder involvement in social marketing : challenges and approaches to engagement / edited by Kathy Knox, Krzysztof Kubacki andSharyn Rundle-Thiele - Abingdon, Oxon : Routledge, 2021. - xii, 209 p. ; ill. ; 25 cm.. - (Routledge studies in marketing ; v. 14).
Includes bibliographical references and index..
ISBN 978-0-367-17269-5
Stakeholder management.Social marketing.Social change.

Rundle-Thiele, Sharyn

Stakeholder involvement in social marketing : challenges and approaches to engagement
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