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The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset

Record Type:	Language materials, printed : monographic
Title Information:	creating, protecting, and repairing your most valuable asset
Author:	AlsopRonald J.,
Place of Publication:	New York
Published:	Free Press;
Year of Publication:	c2004
Description:	xii, 306 p.24 cm.;
Series:	A Wall Street journal book
Subject:	Brand name products - Management. -
Subject:	Corporations - Public relations. -
Subject:	Corporate image. -
Notes:	Includes bibliographical references and index.
ISBN:	0-7432-3670-Xbound

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
Alsop, Ronald J.

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop - New York : Free Press, c2004. - xii, 306 p. ; 24 cm.. - (A Wall Street journal book).
Includes bibliographical references and index..
ISBN 0-7432-3670-X
Brand name products - Management.Corporations - Public relations.Corporate image.

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
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200 0 $a The 18 immutable laws of corporate reputation $f Ronald J. Alsop $e creating, protecting, and repairing your most valuable asset
210 $a New York $d c2004 $c Free Press
215 1 $a xii, 306 p. $d 24 cm.
225 0 # $a A Wall Street journal book
300 $a Includes bibliographical references and index.
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606 # 1 $a Brand name products - Management. $3 99027
606 # 1 $a Corporations - Public relations. $3 117818
606 # 1 $a Corporate image. $3 67071
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801 0 $b 嶺東科技大學圖書館