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Marketing : principles & perspectives

Record Type:	Language materials, printed : monographic
Title Information:	principles & perspectives
Author:	BeardenWilliam O.,
Alternative Intellectual Responsibility:	LaForgeRaymond W.,
Alternative Intellectual Responsibility:	IngramThomas N.,
Place of Publication:	Boston
Published:	Irwin/McGraw-Hill;
Year of Publication:	c1998
Edition:	2nd ed.
Description:	xxxvi, 615p.col. ill. : 27cm.;
Series:	Irwin/McGraw-Hill series in marketing.
Subject:	Marketing - United States. -
Notes:	Includes indexes.
ISBN:	0-07-115430-2pbk.

Marketing : principles & perspectives
Bearden, William O.

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 2nd ed.. - Boston : Irwin/McGraw-Hill, c1998. - xxxvi, 615p. ; col. ill. ; 27cm.. - (Irwin/McGraw-Hill series in marketing.).
Includes indexes..
ISBN 0-07-115430-2
Marketing - United States.

LaForge, Raymond W.

Marketing : principles & perspectives
LDR:00509nam 2200157 450 001 21971
010 1 $a 0-07-115430-2 $b pbk. $d NT$833
100 $a 20100306 1998 0chiy09 e
101 0 $a eng
200 0 $a Marketing $e principles & perspectives $f William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
205 $a 2nd ed.
210 $a Boston $d c1998 $c Irwin/McGraw-Hill
215 1 $a xxxvi, 615p. $c col. ill. $d 27cm.
225 0 # $a Irwin/McGraw-Hill series in marketing.
300 $a Includes indexes.
606 # 1 $a Marketing - United States. $3 21194
676 $a 658.8
700 1 $a Bearden $b William O. $3 21191
701 1 $a LaForge $b Raymond W. $3 21193
701 1 $a Ingram $b Thomas N. $3 21192
801 0 $b 嶺東科技大學圖書館

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115196

總館A區6F

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658.8 B368 E2

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2 records • Pages 1 •
1

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