Marketing - United States.

Mass affluence : seven new rules of marketing to today's consumer [NT 59711] by: Nunes, Paul; Johnson, Brian ([NT 1579] Language materials, printed)

Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, andwhy businesses should care [NT 59711] by: Schewe, Charles D.; Karlovich, Janice; Meredith, Geoffrey E. ([NT 1579] Language materials, printed)

Marketing : principles & perspectives [NT 59711] by: Bearden, William O.; LaForge, Raymond W.; Ingram, Thomas N. ([NT 1579] Language materials, printed)

50+ marketing : marketing, communicating and selling to the over 50s generations [NT 59711] by: Treguer, Jean-Paul ([NT 1579] Language materials, printed)

Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection [NT 59711] by: Friestad, Marian; Wright, Peter; Boush, David M. ([NT 1579] Language materials, printed)