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Mass affluence : seven new rules of marketing to today's consumer

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	seven new rules of marketing to today's consumer
作者:	NunesPaul,
合作者:	JohnsonBrian,
出版地:	Boston, Mass.
出版者:	Harvard Business School Press;
出版年:	2004
面頁冊數:	xvii, 269 p.ill. : 24cm.;
標題:	Consumer satisfaction - United States. -
標題:	Product management - United States. -
標題:	Consumer behavior - United States. -
標題:	Consumers - United States. -
標題:	Affluent consumers - United States. -
標題:	Marketing - United States. -
附註:	Includes index.
ISBN:	1-59139-196-2bound

Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul

Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson - Boston, Mass. : Harvard Business School Press, 2004. - xvii, 269 p. ; ill. ; 24cm..
Includes index..
ISBN 1-59139-196-2
Consumer satisfaction - United States.Product management - United States.Consumer behavior - United States.Consumers - United States.Affluent consumers - United States.Marketing - United States.

Johnson, Brian

Mass affluence : seven new rules of marketing to today's consumer
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801 0 $b 嶺東科技大學圖書館

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