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Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the psychology of deceptive persuasion and consumer self-protection
作者:	BoushDavid M.,
合作者:	FriestadMarian,
合作者:	WrightPeter,
出版地:	New York
出版者:	Routledge;
出版年:	c2009
面頁冊數:	xv, 241 p.23 cm.;
標題:	Consumer protection - United States. -
標題:	Deceptive advertising - United States. -
標題:	Marketing - United States. -
附註:	Includes bibliographical references (p. 209-226) and indexes.
ISBN:	9780805860870pbk.

Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection
Boush, David M.

Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection / David M. Boush, Marian Friestad, Peter Wright - New York : Routledge, c2009. - xv, 241 p. ; 23 cm..
Includes bibliographical references (p. 209-226) and indexes..
ISBN 9780805860870
Consumer protection - United States.Deceptive advertising - United States.Marketing - United States.

Friestad, Marian

Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection
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