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Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, andwhy businesses should care
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
America's 7 generational cohorts, their shared experiences, andwhy businesses should care
作者:
MeredithGeoffrey E.,
合作者:
ScheweCharles D.,
合作者:
KarlovichJanice,
出版地:
New York
出版者:
Hungry Minds;
出版年:
c2002
面頁冊數:
xx, 363p.ill. : 25cm.;
標題:
Marketing - United States. -
標題:
Cohort analysis. -
附註:
Includes index.
ISBN:
0-7645-5394-1bound
Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, andwhy businesses should care
Meredith, Geoffrey E.
Defining markets, defining moments
: America's 7 generational cohorts, their shared experiences, andwhy businesses should care / Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich - New York : Hungry Minds, c2002. - xx, 363p. ; ill. ; 25cm..
Includes index..
ISBN 0-7645-5394-1
Marketing - United States.Cohort analysis.
Schewe, Charles D.
Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, andwhy businesses should care
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Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
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