Marketing - United States.

Mass affluence : seven new rules of marketing to today's consumer by: Nunes, Paul; Johnson, Brian (Language materials, printed)

Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, andwhy businesses should care by: Schewe, Charles D.; Karlovich, Janice; Meredith, Geoffrey E. (Language materials, printed)

Marketing : principles & perspectives by: Bearden, William O.; LaForge, Raymond W.; Ingram, Thomas N. (Language materials, printed)

50+ marketing : marketing, communicating and selling to the over 50s generations by: Treguer, Jean-Paul (Language materials, printed)

Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection by: Friestad, Marian; Wright, Peter; Boush, David M. (Language materials, printed)