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Marketing communications in tourism and hospitality : concepts, strategies and cases

Record Type:	Language materials, printed : monographic
Title Information:	concepts, strategies and cases
Author:	McCabeScott,
Place of Publication:	Amsterdam
Published:	Butterworth-Heinemann;
Year of Publication:	c2009
Description:	xx, 300 p.ill. : 25 cm.;
Series:	Hospitality, leisure, and tourism.
Subject:	Communication in marketing. -
Subject:	Hospitality industry - Marketing. -
Subject:	Tourism - Marketing. -
Subject:	Communication in marketing - Cases. -
Subject:	Tourism - Marketing - Cases. -
Subject:	Hospitality industry - Marketing - Cases. -
Notes:	Includes bibliographical references and index.
ISBN:	0-7506-8277-9pbk.
ISBN:	9780750682770pbk.

Marketing communications in tourism and hospitality : concepts, strategies and cases
McCabe, Scott

Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe - Amsterdam : Butterworth-Heinemann, c2009. - xx, 300 p. ; ill. ; 25 cm.. - (Hospitality, leisure, and tourism.).
Includes bibliographical references and index..
ISBN 0-7506-8277-9ISBN 9780750682770
Communication in marketing.Hospitality industry - Marketing.Tourism - Marketing.Communication in marketing - Cases.Tourism - Marketing - Cases.Hospitality industry - Marketing - Cases.

Marketing communications in tourism and hospitality : concepts, strategies and cases
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200 0 $a Marketing communications in tourism and hospitality $e concepts, strategies and cases $f Scott McCabe
210 $a Amsterdam $d c2009 $c Butterworth-Heinemann
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225 $a Hospitality, leisure, and tourism.
300 $a Includes bibliographical references and index.
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606 1 $a Hospitality industry - Marketing. $3 70629
606 1 $a Tourism - Marketing. $3 94714
606 1 $a Communication in marketing - Cases. $3 223048
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606 1 $a Hospitality industry - Marketing - Cases. $3 223050
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801 0 $b 嶺東科技大學圖書館