| Record Type: |
Electronic resources
: monographic
|
| Secondary Intellectual Responsibility: |
PaliwodaStanley J., |
| Secondary Intellectual Responsibility: |
AndrewsTim G., 1968- |
| Secondary Intellectual Responsibility: |
ChenJunsong, 1975- |
| Place of Publication: |
New York |
| Published: |
Routledge; |
| Year of Publication: |
2013. |
| Edition: |
1st ed. |
| Description: |
viii, 189 p.ill. : |
| Series: |
Routledge studies in international business and the world economy |
| Subject: |
Marketing - Management. - |
| Subject: |
Marketing - Case studies. - Asia - |
| Subject: |
Electronic books. - |
| Online resource: |
http://www.tandfebooks.com/isbn/9780203117484 |
| ISBN: |
9780203117484e-book : PDF |
| Content Note: |
1. China : distribution in China / Jintao Wu and Junsong Chen 2. China : consumer behaviour in China / Guoqing Guo 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam 6. Japan : marketing management issues in Japan / Stephanie Slater 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney. |