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Brands and brand management : contemporary research perspectives

Record Type:	Language materials, printed : monographic
Title Information:	contemporary research perspectives
Secondary Intellectual Responsibility:	LokenBarbara,
Secondary Intellectual Responsibility:	HoustonMichael J.,
Secondary Intellectual Responsibility:	AhluwaliaRohini, 1966-
Place of Publication:	New York
Published:	Routledge;
Year of Publication:	c2015
Description:	xxviii, 311 p., [4] p. of platesill. : 22 cm.;
Series:	Marketing and consumer psychology series
Subject:	Branding (Marketing) -
Subject:	Brand name products - Management. -
ISBN:	978-1-138-88270-6pbk.

Brands and brand management : contemporary research perspectives
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston - New York : Routledge, c2015. - xxviii, 311 p., [4] p. of plates ; ill. ; 22 cm.. - (Marketing and consumer psychology series).
Includes bibliographical references and indexes..
ISBN 978-1-138-88270-6
Branding (Marketing)Brand name products -- Management.

Loken, Barbara

Brands and brand management : contemporary research perspectives
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200 1 $a Brands and brand management $e contemporary research perspectives $f [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
210 $a New York $d c2015 $c Routledge
215 1 $a xxviii, 311 p., [4] p. of plates $c ill. $d 22 cm.
225 2 # $a Marketing and consumer psychology series
320 $a Includes bibliographical references and indexes.
606 # $a Branding (Marketing) $3 197483
606 # $a Brand name products $x Management. $2 lc $3 363022
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702 1 $a Loken $b Barbara $4 edited $3 255677
702 1 $a Houston $b Michael J. $4 edited $3 255676
702 1 $a Ahluwalia $b Rohini $f 1966- $4 edited $3 379677
801 0 $a tw $b 嶺東科技大學圖書館

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