Brand name products - Management.

Designing B2B brands : lessons from Deloitte and 182,000 brand managers by: Martinez Onaindia, Carlos; Resnick, Brian (Language materials, printed)

Brands and brand management : contemporary research perspectives by: Ahluwalia, Rohini (1966-); Loken, Barbara; Houston, Michael J. (Language materials, printed)

How brands grow. Part 2. including emerging markets, services and durables, new brands and luxury brands by: Romaniuk, Jenni; Sharp, Byron (Language materials, printed)

Luxury brand management in digital and sustainable times by: Chevalier, Michel (1943-); Mazzalovo, Gerald (Language materials, printed)