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Designing B2B brands : lessons from Deloitte and 182,000 brand managers

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	lessons from Deloitte and 182,000 brand managers
作者:	Martinez OnaindiaCarlos,
合作者:	ResnickBrian,
出版地:	Hoboken, N.J.
出版者:	Wiley;
出版年:	c2013
面頁冊數:	xiii, 209 p.col. ill. : 29 cm.;
標題:	Brand name products - Management. -
標題:	Branding (Marketing) - Management. -
標題:	Corporate image. -
標題:	Logos (Symbols) - Design -
標題:	Trademarks - Design. -
ISBN:	978-1-118-45747-4bound

Designing B2B brands : lessons from Deloitte and 182,000 brand managers
Martinez Onaindia, Carlos

Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick - Hoboken, N.J. : Wiley, c2013. - xiii, 209 p. ; col. ill. ; 29 cm..
Includes index..
ISBN 978-1-118-45747-4
Brand name productsBranding (Marketing)Corporate image.Logos (Symbols)Trademarks -- Management. -- Management. -- Design -- Design.

Resnick, Brian

Designing B2B brands : lessons from Deloitte and 182,000 brand managers
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801 0 $a tw $b 嶺東科技大學圖書館

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