嶺東科技大學 |

語系: 繁體中文

說明(常見問題)

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Brands and brand management : contemporary research perspectives

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	contemporary research perspectives
其他作者:	LokenBarbara,
其他作者:	HoustonMichael J.,
其他作者:	AhluwaliaRohini, 1966-
出版地:	New York
出版者:	Routledge;
出版年:	c2015
面頁冊數:	xxviii, 311 p., [4] p. of platesill. : 22 cm.;
集叢名:	Marketing and consumer psychology series
標題:	Branding (Marketing) -
標題:	Brand name products - Management. -
ISBN:	978-1-138-88270-6pbk.

Brands and brand management : contemporary research perspectives
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston - New York : Routledge, c2015. - xxviii, 311 p., [4] p. of plates ; ill. ; 22 cm.. - (Marketing and consumer psychology series).
Includes bibliographical references and indexes..
ISBN 978-1-138-88270-6
Branding (Marketing)Brand name products -- Management.

Loken, Barbara

Brands and brand management : contemporary research perspectives
LDR:00644cam2 2200169 4500 001 315765
005 160613183744.0
010 1 $a 978-1-138-88270-6 $b pbk. $d NT$1677
100 $a 20160616d2015 m y0engy01 b
101 0 $a eng
105 $a af a 001yy
200 1 $a Brands and brand management $e contemporary research perspectives $f [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
210 $a New York $d c2015 $c Routledge
215 1 $a xxviii, 311 p., [4] p. of plates $c ill. $d 22 cm.
225 2 # $a Marketing and consumer psychology series
320 $a Includes bibliographical references and indexes.
606 # $a Branding (Marketing) $3 197483
606 # $a Brand name products $x Management. $2 lc $3 363022
676 $a 658.827
702 1 $a Loken $b Barbara $4 edited $3 255677
702 1 $a Houston $b Michael J. $4 edited $3 255676
702 1 $a Ahluwalia $b Rohini $f 1966- $4 edited $3 379677
801 0 $a tw $b 嶺東科技大學圖書館

筆 0 讀者評論

館藏

1 筆 • 頁數 1 •
1

典藏地名稱

館藏流通類別

350340

總館A區6F

一般流通

一般圖書

658.827 B819:3

一般使用(Normal)

在架

0

1 筆 • 頁數 1 •
1

評論

新增評論分享你的心得

Export

取書館別

變更密碼

登入