Brand name products - Management.

Designing B2B brands : lessons from Deloitte and 182,000 brand managers [NT 59711] by: Martinez Onaindia, Carlos; Resnick, Brian ([NT 1579] Language materials, printed)

Brands and brand management : contemporary research perspectives [NT 59711] by: Ahluwalia, Rohini (1966-); Loken, Barbara; Houston, Michael J. ([NT 1579] Language materials, printed)

How brands grow. Part 2. including emerging markets, services and durables, new brands and luxury brands [NT 59711] by: Romaniuk, Jenni; Sharp, Byron ([NT 1579] Language materials, printed)

Luxury brand management in digital and sustainable times [NT 59711] by: Chevalier, Michel (1943-); Mazzalovo, Gerald ([NT 1579] Language materials, printed)