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How brands grow. Part 2. including emerging markets, services and durables, new brands and luxury brands

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	RomaniukJenni,
合作者:	SharpByron,
出版地:	South Melbourne, Victoria
出版者:	Oxford University Press;
出版年:	2016
面頁冊數:	xiv, 233 p.24 cm.;
標題:	Marketing. -
標題:	Branding (Marketing) -
標題:	Brand name products - Management. -
ISBN:	0-19-559626-9bound
ISBN:	978-0-19-559626-7bound

How brands grow. Part 2. including emerging markets, services and durables, new brands and luxury brands
Romaniuk, Jenni

How brands grow. Part 2, including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp - South Melbourne, Victoria : Oxford University Press, 2016. - xiv, 233 p. ; 24 cm..
Includes bibliographical references (p. 223-233).
ISBN 0-19-559626-9ISBN 978-0-19-559626-7
Marketing.Branding (Marketing)Brand name products -- Management.

Sharp, Byron

How brands grow. Part 2. including emerging markets, services and durables, new brands and luxury brands
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