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Service marketing

Record Type:	Language materials, printed : monographic
Author:	ZeithamlValarie A.,
Alternative Intellectual Responsibility:	BitnerMary Jo,
Place of Publication:	New York
Published:	McGraw-Hill Co., Inc.;
Year of Publication:	c1996
Description:	xx, 700p.ill. : 24cm.;
Series:	McGraw-Hill series in marketing.
Subject:	Service industries--Marketing. -
Subject:	Customer services. -
Subject:	Marketing. -
ISBN:	0-07-078250-4pbk.

Service marketing
Zeithaml, Valarie A.

Service marketing / Valarie A. Zeithaml, Mary Jo Bitner - New York : McGraw-Hill Co., Inc., c1996. - xx, 700p. ; ill. ; 24cm.. - (McGraw-Hill series in marketing.).
ISBN 0-07-078250-4
Service industries--Marketing.Customer services.Marketing.

Bitner, Mary Jo

Service marketing
LDR:00399nam 2200133 450 001 89946
010 1 $a 0-07-078250-4 $b pbk. $d NT$594
100 $a 20100306 1996 0chiy09 e
101 0 $a eng
200 0 $a Service marketing $f Valarie A. Zeithaml, Mary Jo Bitner
210 $a New York $d c1996 $c McGraw-Hill Co., Inc.
215 1 $a xx, 700p. $c ill. $d 24cm.
225 0 # $a McGraw-Hill series in marketing.
606 # 1 $a Service industries--Marketing. $3 82417
606 # 1 $a Customer services. $3 2181
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Zeithaml $b Valarie A. $3 82415
701 1 $a Bitner $b Mary Jo $3 82416
801 0 $b 嶺東科技大學圖書館

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