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Advertising, promotion & supplemental aspects of integrated marketing communications
Record Type:
Language materials, printed : monographic
Author:
ShimpTerence A.,
Place of Publication:
Fort Worth
Published:
Dryden Press;
Year of Publication:
c2000
Edition:
5th ed.
Description:
xxix, 674p.col. ill. : 29cm.;
Series:
The Dryden Press series in marketing
Subject:
Direct marketing. -
Subject:
Advertising. -
Subject:
Sales promotion. -
Subject:
Communication in marketing. -
Notes:
Includes bibliographical references and indexes.
ISBN:
0-03-021113-1bound
Advertising, promotion & supplemental aspects of integrated marketing communications
Shimp, Terence A.
Advertising, promotion & supplemental aspects of integrated marketing communications
/ Terence A. Shimp - 5th ed.. - Fort Worth : Dryden Press, c2000. - xxix, 674p. ; col. ill. ; 29cm.. - (The Dryden Press series in marketing).
Includes bibliographical references and indexes..
ISBN 0-03-021113-1
Direct marketing.Advertising.Sales promotion.Communication in marketing.
Advertising, promotion & supplemental aspects of integrated marketing communications
LDR
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Sales promotion.
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Shimp
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總館A區6F
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