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Advertising, promotion & supplemental aspects of integrated marketing communications

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	ShimpTerence A.,
出版地:	Fort Worth
出版者:	Dryden Press;
出版年:	c2000
版本:	5th ed.
面頁冊數:	xxix, 674p.col. ill. : 29cm.;
集叢名:	The Dryden Press series in marketing
標題:	Direct marketing. -
標題:	Advertising. -
標題:	Sales promotion. -
標題:	Communication in marketing. -
附註:	Includes bibliographical references and indexes.
ISBN:	0-03-021113-1bound

Advertising, promotion & supplemental aspects of integrated marketing communications
Shimp, Terence A.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp - 5th ed.. - Fort Worth : Dryden Press, c2000. - xxix, 674p. ; col. ill. ; 29cm.. - (The Dryden Press series in marketing).
Includes bibliographical references and indexes..
ISBN 0-03-021113-1
Direct marketing.Advertising.Sales promotion.Communication in marketing.

Advertising, promotion & supplemental aspects of integrated marketing communications
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