Wirtz, Jochen

Overview

Works:	3 works in 2 publications in 1 languages

Titles

Services marketing : people, technology, strategy by: Lovelock, Christopher; Wirtz, Jochen (Language materials, printed)

Services marketing : people, technology, strategy by: Lovelock, Christopher H.; Wirtz, Jochen (Language materials, printed)

Services marketing in Asia : managing people technology and strategy by: Keh, Hean Tat; Wirtz, Jochen; Lovelock, Christopher (Language materials, printed)

Subjects