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Smith, Brian D.

Overview

Works:	2 works in 2 publications in 1 languages

Titles

Creating market insight : how firms create value from market understanding by: Raspin, Paul G.; Smith, Brian D. (Language materials, printed)

Making marketing happen : how great companies make strategic marketing planning work for them by: Smith, Brian D. (Language materials, printed)

Subjects

Strategic planning. Marketing - Management. Problem solving. Marketing - Planning. Organizational effectiveness. 658.802 658.8101

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