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Making marketing happen : how great companies make strategic marketing planning work for them

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how great companies make strategic marketing planning work for them
作者:	SmithBrian D.,
出版地:	Amsterdam
出版者:	Elsevier Butterworth-Heinemann;
出版年:	2005
面頁冊數:	xvi, 377p.ill. : 25cm.;
標題:	Strategic planning. -
標題:	Marketing - Planning. -
標題:	Marketing - Management. -
附註:	Includes bibliographical references (p.[360]-370) and index.
ISBN:	0-7506-6248-4pbk.

Making marketing happen : how great companies make strategic marketing planning work for them
Smith, Brian D.

Making marketing happen : how great companies make strategic marketing planning work for them / Brian D. Smith - Amsterdam : Elsevier Butterworth-Heinemann, 2005. - xvi, 377p. ; ill. ; 25cm..
Includes bibliographical references (p.[360]-370) and index..
ISBN 0-7506-6248-4
Strategic planning.Marketing - Planning.Marketing - Management.

Making marketing happen : how great companies make strategic marketing planning work for them
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