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Creating market insight : how firms create value from market understanding

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how firms create value from market understanding
[NT 47261] Author:	SmithBrian D.,
[NT 47353] Alternative Intellectual Responsibility:	RaspinPaul G.,
[NT 47351] Place of Publication:	Chichester, England
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c2008
[NT 47264] Description:	ix, 318 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing - Management. -
[NT 47266] Subject:	Marketing - Planning. -
[NT 47266] Subject:	Organizational effectiveness. -
[NT 47266] Subject:	Problem solving. -
[NT 47265] Notes:	Includes bibliographical references (p. [303]-307) and indexes.
[NT 50961] ISBN:	9780470986530bound

Creating market insight : how firms create value from market understanding
Smith, Brian D.

Creating market insight : how firms create value from market understanding / Brian D. Smith, Paul G. Raspin - Chichester, England : John Wiley & Sons, c2008. - ix, 318 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [303]-307) and indexes..
ISBN 9780470986530
Marketing - Management.Marketing - Planning.Organizational effectiveness.Problem solving.

Raspin, Paul G.

Creating market insight : how firms create value from market understanding
LDR:00498cam 2200133 450 001 213202
010 1 $a 9780470986530 $b bound $d NT$1752
100 $a 20100306d2008 u z engy01 b
101 0 $a eng
200 0 $a Creating market insight $e how firms create value from market understanding $f Brian D. Smith, Paul G. Raspin
210 $a Chichester, England $d c2008 $c John Wiley & Sons
215 1 $a ix, 318 p. $c ill. $d 24 cm.
300 $a Includes bibliographical references (p. [303]-307) and indexes.
606 # 1 $a Marketing - Management. $3 33381
606 # 1 $a Marketing - Planning. $3 77501
606 # 1 $a Organizational effectiveness. $3 52564
606 # 1 $a Problem solving. $3 47262
676 $a 658.802
700 1 $a Smith $b Brian D. $3 165788
701 1 $a Raspin $b Paul G. $3 215103
801 0 $b 嶺東科技大學圖書館

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