Lovelock, Christopher H.

Overview

Works:	5 works in 4 publications in 1 languages

Titles

Managing services : marketing, operations, and human resources by: Lovelock, Christopher H. (Language materials, printed)

Services marketing by: Lovelock, Christopher H. (Language materials, printed)

Services marketing : people, technology, strategy by: Lovelock, Christopher H.; Wirtz, Jochen (Language materials, printed)

Marketing challenges : cases and exercises by: Weinberg, Charles B.; Lovelock, Christopher H. (Language materials, printed)

Managing services : marketing, operations, and human resources and human resouces by: Lovelock, Christopher H. (Language materials, printed)

Subjects