Cravens, David W.
Overview
Works: | 8 works in 8 publications in 1 languages |
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Titles
Strategic marketing cases and applications
by:
Cravens, David W.; Lamb, Charles W.
(Language materials, printed)
Readings and cases in marketing management
by:
Burns, Alvin C.; Cravens, David W.
(Language materials, printed)
Marketing decision making : concepts and strategy
by:
Cravens, David W.; Woodruff, Robert B.; Hills, Gerald E.
(Language materials, printed)
Marketing management
by:
Woodruff, Robert B.; Hills, Gerald E.; Cravens, David W.
(Language materials, printed)