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Gronroos, Christian

Overview

Works:	2 works in 2 publications in 1 languages

Titles

Service management and marketing : managing the moments of truth in service competition by: Gronroos, Christian (Language materials, printed)

Service management and marketing : a customer relationship management approach by: Gronroos, Christian (Language materials, printed)

Subjects

Customer service. 658.8 Service industries - Marketing. Customer services.

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